The big flip: How Snapchat reoriented video advertising


Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format. However, in just the past year or so, this silent yet pervasive trend has been completely flipped. A very important reason for this change has been Snapchat and their dogged insistence on pushing portrait video. Embracing vertical video poses technical challenges for brands who would like to repurpose their video content on other platforms. This change also requires a different artistic eye and thematic bent. This article will illustrate…

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Google acquires video software company Anvato

Google has acquired Anvato, the developer of a video software platform, to shore up its cloud offering in the area of video delivery.

Anvato’s Media Content Platform, used by many large media and entertainment companies including NBCUniversal, Univision and Fox Sports, will complement the efforts of Google Cloud Platform to offer scalable media processing and workflows in the cloud, Belwadi Srikanth, senior product manager for Google Cloud Platform, wrote in a blog post.

The Mountain View, California, company offers software that automates the encoding, editing, publishing and secure distribution of video content across a variety of platforms.

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Amazon Snaps Up Elemental to Boost Video on AWS

Amazon will acquire Elemental Technologies in a bid to enrich the video capabilities of its AWS cloud service, the company announced Thursday.

Elemental makes software to help media and entertainment companies take live and on-demand video intended for traditional purposes such as cable, satellite or over-the-air broadcast and reformat it for digital distribution to PCs, smartphones, tablets and TVs. The Oregon company was founded in 2006.

Amazon Web Services plans to use the technology in new integrations and infrastructure offerings, it said. The deal is expected to close in the fourth quarter of this year; terms were not disclosed.

Elemental claims more than 700 media franchise customers and powers over-the-top TV applications including the BBC’s iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift, Sky Go and Sky Now. It also supports 4K Ultra HD services, including those delivered by the BBC during the 2014 World Cup.

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