How to turn your dopey idea into something great


At the memorial for his recently departed friend, Jony Ive recounted how he and Steve Jobs shared delicate new — and sometimes crazy — ideas in the pursuit of making something great. “Steve used to say to me — and he used to say this a lot — ’Hey Jony, here’s a dopey idea.’ And sometimes they were. Really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room and they left us both completely silent. Bold, crazy, magnificent ideas.” — source You can picture the scene: Two great thinkers, creating the space to share ideas, no matter how bad they might be. Playing with…

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