Microsoft had no hand in making this tearjerking viral Xbox commercial

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One of the most compelling and emotional Microsoft Xbox commercials ever made is climbing its way to viral fame.

But until the video started getting attention online last week, Microsoft had no idea it existed.

It turns out that the ad was created by an aspiring Los Angeles filmmaker named John Wikstrom, Adweek first reported. Wikstrom works in the ad industry as a treatment designer, but he’d never had the chance to actually make a commercial.

So he decided to create and post one on his own time to give his portfolio a boost.   Read more…

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Lending a hand: Even more ways tech is delivering hope for humanity

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Philanthropy isn’t only for the big guys. While tech giants Google and Apple announced their donation efforts last week, there is plenty of room for others. From multiple “Airbnb for refugees” popping up around the world to simply volunteering to be a human wifi hotspot, technology is being used as a vital tool for aid. With the latest numbers from the International Organization for Migration as a record-breaking 473,887 refugees and migrants from the Mediterranean to Europe just this year alone, everything helps. The past few weeks we’ve been presenting companies using technology with a humanitarian focus – here and…

This story continues at The Next Web


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