IBM has announced that its cognitive intelligence platform Watson has been upgraded with speech, vision and language capabilities, allowing developers to to build smarter apps. On the language side of things, IBM says Watson can now understand ambiguous language in text through a few different modules. The IBM Watson Natural Language Classifier understands meaning, while IBM Watson Dialog makes for more natural app interactions by tailoring language to the style used by a person asking a question. Perhaps more interestingly than that though, the new Visual Insights capabilities promise to allow developers to glean insights from images and videos on…
IBM says there are now more than 100 commercial applications making use of Watson, and at an event in San Francisco on Thursday it will showing new computing services to encourage more developers to get on board.
Adobe is a strong and active player in the marketing tech landscape. We’ve studied their solutions in market across marketing clouds, mobile analytics and acquisition tools, and marketing automation tools at VB Insight. Frankly, with so many digital marketing solutions across so many areas — audience targeting, campaign management, social media, etc. — the company has to have a sturdy analytics platform integrating those disparate, but related marketing functions. Today, the company is introducing Analysis Workspace in Adobe Analytics, a reporting and data visualization tool to better help companies communicate what’s happening across all of these channels.
Data analytics is really tricky for most companies. But it’s a critical means to an end. You can’t have great marketing — social marketing, online advertising, even customer service — without great analytics. And since marketing is increasingly becoming wildly data dependent while taking on more responsibility for the overall customer experience, the use of data analytics across any organization simply needs to proliferate.
Except there’s one big, hairy problem there.
VB just released The State of Marketing Analytics: Insights in the age of the customer. $ 499 on VB Insight, or free with your martech subscription.
In our own recent report on marketing analytics, we asked over one thousand marketers two questions on this topic:
How effective is your marketing organization at generating insight?
How effective is your greater organization — outside of marketing — at translating that insight into action?
Unfortunately, for most marketers, this confidence level falls somewhere between “somewhat” and “not very” effective.
Adobe is hoping its new visualization product, now available to all customers using Adobe Analytics suite, will mind that gap and help companies create better dashboards with broad business appeal — stitching together disparate data sources into a single view that makes sense for multiple lines of business — to more than just data analysts.
In a demo of the Analysis Workspace product yesterday, I saw a dashboard that’s flexible, can be built by non-data analysts, and could meet endless marketing insight functions for a business.
Above: Sample Adobe Analysis Workspace
Analysis Workspace — Highlights:
Simple, Photoshop-inspired Workflows: Analysis Workspace lets users simply drag and drop dimensions, metrics and segments to create any type of report.
Intuitive Data Visualizations: After dragging relevant components into an Analysis Workspace table, visualizations are applied to the table data set in real time. These visualizations can be easily manipulated, allowing users to resize, rename and swap between different charts and graphs with interactive elements — while introducing new sharing functions to better communicate insights.
Marketing dashboards are a dime a dozen. With over 800 tools in market supporting marketing data analytics, and plans for companies of all sizes to massively increase spend on analytics, one can’t overstate the importance of making sense of all this data. Adobe is hoping its latest product will help the non-data scientist come up to speed with marketing data.