Microsoft had no hand in making this tearjerking viral Xbox commercial

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One of the most compelling and emotional Microsoft Xbox commercials ever made is climbing its way to viral fame.

But until the video started getting attention online last week, Microsoft had no idea it existed.

It turns out that the ad was created by an aspiring Los Angeles filmmaker named John Wikstrom, Adweek first reported. Wikstrom works in the ad industry as a treatment designer, but he’d never had the chance to actually make a commercial.

So he decided to create and post one on his own time to give his portfolio a boost.   Read more…

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Lane Bryant commercial shows plus-sized models loving their bodies, is rejected by TV networks

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A body-positive Lane Bryant commercial is causing a minor uproar after TV networks deemed it too risqué to air.

The 30-second spot, entitled “This Body,” features plus-sized models in scant clothing — or none at all — talking about the pride they take in their bodies, and in one case, breast-feeding a baby. 

Among its stars is Ashley Graham, who was featured on the cover of Sports Illustrated‘s swimsuit issue this year.

A spokesperson for Lane Bryant said the ad has been rejected “out of hand” by ABC and NBC.

NBC said in a statement provided to Mashable that the network did not reject the ad but instead asked the company for “minor edits” so that the commercial would meet its decency standards. ABC declined to comment on the decision. Read more…

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