American Airlines Has Changed Something Very Basic About Its Service. It Just Hasn't Told Passengers Yet

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

Airlines are run with very little room for maneuver.

Once the system breaks down in a single place, it can have a terrible knock-on effect. 

And, of course, every new decision taken at the top has little consequences lower down.

It can all add up.

Have you noticed, for example, that the boarding time on your American Airlines boarding pass doesn’t always correspond with when the plane actually boards?

Yes, sometimes it’s delayed. Because delays are an integral part of flying enjoyment.

Sometimes, though, flights are boarding early. 

After all, there’s only one aisle and scores of fraying tempers.

There’s also the pressure all American employees feel to get the planes out on time.

Still, it can be annoying to turn up at the gate on time for boarding and discover that, oh, it’s already begun.

Cue the involuntary spasms caused by wondering whether there’ll still be overhead bin space.

Why, though, doesn’t American have the correct boarding time on its boarding passes?

View From The Wing’s Gary Leff offers darkly: “This is a known issue at American, and one they’ve chosen not to spend on the IT to fix.”

I asked American the inside story.

An airline spokesperson offered: 

It is not that we don’t want to update our IT. We have many projects we are working on, and we expect the fix will be in place in November.

In essence, then, the airline simply hasn’t got around to it.

Can’t you see that it’s busy?

Actually, I’m sure it is. Management puts all sorts of pressure on employees to deliver on a whole range of new parameters, as the big airlines fight for marginally more business and try to squeeze additional revenue from passengers.

Someone has to implement all that. That’s not always easy.

And have you seen how often airline IT systems break down? Why, American’s last vast issue was only in June.

Honestly, dear passenger, you can be so annoyingly inconsiderate sometimes.

Just wait in line, would you?

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